In the occasion of the inauguration of Pitti Uomo 93, Entre Amis involved the Neapolitan artist Gennaro Regina in an impromptu performance, in which he created a never-before-seen work of art inside the windows of the Rinascente in Piazza della Repubblica in Florence. The creation was followed by a live performance by DJ Roberto Funaro, who punctuated each step of Regina's creation. The same work will later be presented at the windows of Milan's Rinascente in Duomo, an important moment for the brand's entry into the city of Fashion par excellence.